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School of Artists from Arthive and Marat Gelman officially opened

Art schools teach craftsmanship, art history - in short, how to become an artist, but not how to be an artist. What happens to a work when it leaves the walls of a workshop, what influences the way an art object, attention to it from curators and collectors, what are the laws of the modern art market and how to build the right strategy to promote your product? These are the questions asked by the creators of School beyond the Art School - an international school of artists, whose first course will be held in the summer and autumn of 2018 in Montenegro.The official School Beyond the Art School page in Arthive introduces in detail the school’s program, the schedule of flows and allows you to apply for a portfolio review online. The essence of the School beyond the Art School project is that the artist whose portfolio passed the competitive selection comes to a school with its own creative project, and, acquiring new practical knowledge and developing a project in the process of learning, builds an individual strategy for promotion in the art market.The new model of the art school is based on many years of interaction with the art environment of the gallery owner, art manager, teacher of the Marat Gelman School, and takes into account the baggage of summer schools of past years, based on the Dukley European Art Community.“At school, we work with those who already have an art education, and we give additional knowledge necessary for activities in the art environment, which today you will not receive in the main art university. How did the new situation in the art market, when she became so, what will happen to her tomorrow? To effectively work and play with the system, you need not only to realize how it works - you need to understand why it works that way. However, usually the artist studies the art itself, and how art lives, art managers, curators, consultants, critics, museum directors study ... It is believed that the artist must find an agent or gallery owner who will make all the practical steps for him related to his art . But this model is outdated: the artist in the modern world is a full participant in all communications. He is also a startup and entrepreneur, and therefore he must be fully armed. In previous years of the school’s work, such topics were „dessert“, but it turned out that it was the students who needed them most. Therefore, the former "dessert" has now become the "main course". "Marat Gelman.The course of the summer school, starting in July 2018, is three weeks. Dates for the first two streams of School beyond the Art School students have already been determined.
The first week is set aside for an unusual lecture part: full of practical information, discussions and analytics, and dedicated to topical issues that remain outside the field of view of artists. However, in order to build your way today - in the world, in the 21st century, among colleagues, partners, events, institutions - it is necessary to understand the mechanisms working in the artistic environment. Know about the dynamics of the art market since the beginning of the XX century, about the current rules of the game on it and about its main participants. Who chooses who chooses, what works go to major exhibitions and art fairs, what collectors and museums buy?
The next two weeks at the art school are devoted to the implementation of a personal project: workshops, creative environment, informal conversations with school specialists - active participants in the current art party, discussing their own and others' projects - all this helps shape and build their own strategy.At the end of the course there is a final exhibition of projects created in the process of learning.

This practice has already been tested in previous years at Dukley Summer School. Its graduates settled in different countries of the world from Montenegro to Italy, and they say that the school opened for them "new horizons" (Albert Shinibayev), provided "freedom ... the most valuable for the artist" (Anastasia Georgievskaya), gave "a powerful impetus" (Marina Shkepner ). “The environment is incredibly important," says Zoya Falkova, comparing the school with the "greenhouse". They note a strong group of supporters and "the opportunity to do work, workarounds around the workshops and discuss projects, meet with artists" (Lana Zaitseva), also " I liked working in a unique context with good organization of professionals ”(Christina Cyan).

The principal difference of the School beyond the Art School program, of the new school for artists, is in the focus on practical steps to promote their project by the artist against the background of an understanding of the situation and the mechanisms of the art market - those “secret knowledge” possessed by various types of art workers (curators, museum workers, gallery owners), and who today are needed directly by the artist himself as the manager of his project.Arthive, acting as a partner of the project, is not limited to the information function: the resource provides the artist with relevant modern tools.

“We provide infrastructure, audience, technology - all that without which the success of a modern artist is unthinkable today. The Internet and all the media in it, from social networks to mobile applications, is a very effective tool, but it is completely not mastered by artists. We are preparing a program on how and why to work with these tools, how online sales in the field of art work today, and how technology is changing the art market, "explains Vitaly Sitnitsky, head of the Arthiv project.

“We do not strive to make everyone like-minded and produce the same artists. We, on the contrary, want to work with what the artist already has: to teach him to act with his individual, particular art ”: read the Marat Gelman’s detailed story about the school in the Arthive.

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