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Fashion house Gucci opened a portrait gallery on Instagram

House Gucci started a separate instagram account @ guccibeauty, in which he is going to talk about new cosmetics. But so far there is not a single advertising post in it, and instead of tubes and bottles there are paintings by great artists with portraits of beauties and handsome men dressed in the fashion of their time. Each post includes a small story about the picture - well-known journalists, art historians and artists are invited to write these texts.The idea of ​​creating a virtual art gallery dedicated to beauty, belongs to Alessandro Michele, creative director of the brand Gucci. It is assumed that the more illustrations will be placed on the page, the clearer the thought becomes: there is no standard of beauty - there is only an eternal dialogue on this topic.There are only 28 works in the boutiquegallery, but it is already clear that the authors of the blog do not intend to restrain themselves either temporarily or geographically. There are Egyptian women here - on the Fayum portraits, which are more than two thousand years old. And the girl painting her lips in 2018. The court lady, written in the style of Shanghai painting. And a simple Latin American with a bunch of marigolds.
  • Portrait Portrait is a realistic genre depicting a person or a group of people existing in reality. The portrait - in the French reading - portrait, from the old French portraire - "reproduce something line in line." Another facet of the name of the portrait lies in the outdated word "parsuna" - from the Latin. persona - "person; person". Read further the court lady. The middle of the XIX century. Unknown artist. Shanghai school
  • Felipe Santiago Gutierrez. Woman with marigolds. 1876
Male portraits so far quite a bit. But gender issues in the blog are also going to explore: in particular, to pay attention to how male artists fix on the canvases the masculine idea of ​​the feminine ideal of a particular era.
“Each portrait is an exchange of views between the artist and his subject. A man’s view can be a way of consuming or controlling his goal, presenting unattainable expectations to women, which are imposed by society, ”they write on the website of a fashion brand in the material. representing a new art blog.Vanitas. Young woman sitting at the dressing table Paulus Morelse1632Portrait of a womanLui Anketen1890Woman from Constantinople Jean-Leon Jerome 1876Portrait of Georgiana, Duchess of DevonshireThomas Gainsborough1787, 127 × 101.5 cmNew blog is not the first time that Gucci turns to art. Thus, to advertise the spring-summer collection of the year 2018, the Spanish artist Ignacy Montreal made illustrations for the brand, inspired by the paintings by Jan Van Eyck's Chet Arnolfini and Hieronymus Bosch's Garden of Earthly Delights.Poster advertising campaign in 2018. Source: Gucci's Twitter account. In addition, Gucci House regularly funds projects to preserve and restore the Italian cultural heritage. For example, recently with the participation of the brand tapestries of Cosimo Medici were restored and presented to the public.
Fench industry generally cooperates actively with cultural institutions. The House Fendi restored the Trevi Fountain in Rome and funds a research project of the Caravaggio Institute, designed to separate the originals of the genius from fakes. And the Louis Vuitton brand has a whole foundation that deals with art projects: it publishes books, supports art history, and holds great exhibitions - one of the so has become an exhibition of masterpieces collected by collector Sergey Shchukin. Main illustration: Louis Anketen. Portrait Portrait is a realistic genre depicting a person or a group of people existing in reality. The portrait - in the French reading - portrait, from the old French portraire - "reproduce something line in line." Another facet of the name of the portrait lies in the outdated word "parsuna" - from the Latin. persona - "person; person". Read more women (fragment). 1890
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